2011 Has Been a Great Year
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Steve Hurst on December 12th, 2011 at 8:43am
Our site hasn’t gotten much love in 2011, but behind the scenes we’ve been killing it launching great projects for our clients. Since none of this stuff is yet featured in our work, I wanted to take a minute to highlight some of our big web projects.
read more...HTML and CSS Parsing Engines and Preprocessors
by Steve Hurst on December 6th, 2010 at 5:06pm 5 comments
I came across an article on Smashing Magazine on the LESS CSS parsing engine, and I just don't understand our need to complicate what is a relatively simple, straight-forward language.
LESS claims to produce "leaner" CSS code, but you're adding a language and a compiler on top of your standard CSS documents. HAML does something similar for HTML. The beauty of programming is that any two people can come at a problem with entirely different answers and both essentially be right, but I can't help but see these parsing engines as a fix to the inflexibility of either CSS or HTML to be wrong.
Investing in Understanding
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Many clients come to us with misconceptions about what they need, latest buzzwords in tow, eager to be part of the social networking revolution without really knowing what that means and how it applies to their business. To put it bluntly, they are ready to waste their money.
read more...Good is Real
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Where in the past a logo was the receptacle into which all controlled and carefully crafted marketing was poured, now it is simply a supplement to the real brand, which lives in the collective consciousness, and in the ceaseless flow of information available on any company (or individual).
read more...Design is in the Bones
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Like the blueprints for a house, design must flow throughout. Beyond simple aesthetics, it is the bones of a good project, guiding the user, informing functionality. If this is done without much thought, the result will be superficial and off-putting, if you have not planned properly, your house will not stand. Paula Scher at Identity Forum makes an excellent case for good planning.
read more...We love ExpressionEngine
by Steve Hurst on January 18th, 2010 at 5:41pm
We recently unveiled our new company web site. We chose ExpressionEngine as the platform to drive the site because of the complete control it allowed us of every aspect of the site. The level of craftsmanship possible in every detail is something most CMS platforms take a lot of effort to match.
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