We’re still here!

by Steve Hurst Steve Hurst on April 25th, 2013 at 10:19am

A quick update.


2011 Has Been a Great Year

by Steve Hurst Steve Hurst on December 12th, 2011 at 5:43am

Our site hasn’t gotten much love in 2011, but behind the scenes we’ve been killing it launching great projects for our clients. Since none of this stuff is yet featured in our work, I wanted to take a minute to highlight some of our big web projects.


HTML and CSS Parsing Engines and Preprocessors

by Steve Hurst Steve Hurst on December 6th, 2010 at 2:06pm 5 comments

I came across an article on Smashing Magazine on the LESS CSS parsing engine, and I just don't understand our need to complicate what is a relatively simple, straight-forward language.

LESS claims to produce "leaner" CSS code, but you're adding a language and a compiler on top of your standard CSS documents. HAML does something similar for HTML. The beauty of programming is that any two people can come at a problem with entirely different answers and both essentially be right, but I can't help but see these parsing engines as a fix to the inflexibility of either CSS or HTML to be wrong.


Investing in Understanding

by Vesy Ivanova Vesy Ivanova on October 14th, 2010 at 8:48pm

Many clients come to us with misconceptions about what they need, latest buzzwords in tow, eager to be part of the social networking revolution without really knowing what that means and how it applies to their business. To put it bluntly, they are ready to waste their money.


Good is Real

by Vesy Ivanova Vesy Ivanova on October 8th, 2010 at 4:48pm

Where in the past a logo was the receptacle into which all controlled and carefully crafted marketing was poured, now it is simply a supplement to the real brand, which lives in the collective consciousness, and in the ceaseless flow of information available on any company (or individual).


Design is in the Bones

by Vesy Ivanova Vesy Ivanova on April 18th, 2010 at 5:25pm

Like the blueprints for a house, design must flow throughout. Beyond simple aesthetics, it is the bones of a good project, guiding the user, informing functionality.  If this is done without much thought, the result will be superficial and off-putting, if you have not planned properly, your house will not stand. Paula Scher at Identity Forum makes an excellent case for good planning.


We love ExpressionEngine

by Steve Hurst Steve Hurst on January 18th, 2010 at 2:41pm

We recently unveiled our new company web site. We chose ExpressionEngine as the platform to drive the site because of the complete control it allowed us of every aspect of the site. The level of craftsmanship possible in every detail is something most CMS platforms take a lot of effort to match.