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Novahurst Creative / Blog / Good is Real

Good is Real

by Vesy Ivanova Vesy Ivanova on October 8th, 2010 at 4:48pm

Where in the past a logo was the receptacle into which all controlled and carefully crafted marketing was poured, now it is simply a supplement to the real brand, which lives in the collective consciousness, and in the ceaseless flow of information available on any company (or individual).

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